Brand and Data Project Consultant
January 2020 – present

I work with organizations to address strategic gaps, drive alignment, and produce content and resources. Clients have included Hollyhock House, the National Center for Smart Growth, Urban Land Institute, Purdue University, North Lincoln County Historical Museum, the Oregon Museum of Science and Industry, Harvard Business Publishing, 50,000feet, Kalamuna, One Story Branding, Brand+ New Business, and more.

Product Systems Director, Butchershop Creative
July 2021 – May 2023

For this brand and creative agency, I converted a fractured service menu into a comprehensive product system, with standard language, staffing, timeline, and price guidance. This became the operating system for the agency. I sat at the center of the product suite and flowed qualitative and quantitative data back into the system, a highly collaborative process. I also led other internal projects at the intersection of data, strategy, and systems, including an internal podcast series, management of our proprietary “Beat Failure” dataset, and leadership of the team that produced the digital “Beat Failure Report.”

Business Development Manager, Carbone Smolan Agency; Landor
Mar 2018 – January 2020

At Carbone Smolan Agency, I scoped and pitched over $1.5M in brand work for clients in diverse sectors, including technology, financial services, law, nonprofit, and professional sports. When the agency was acquired, I led the transition strategy for new business, including messaging and client management. At Landor, I rallied teams for complex proposal and pitch efforts across global offices, supported global marketing, and managed their inaugural “Tech, Gender, and Brand” event in New York.

Marketing Manager, ECONorthwest
July 2014 – January 2018

At ECONorthwest, an economic consultancy, I originated the design department, specializing in telling complex data stories for clients like Intel, Uber, TriMet, and Airbnb. I managed a busy design pipeline, including freelancers and interns; created deliverables for clients; led a comprehensive site redesign; and quarterbacked countless complex proposals for government and private-sector clients.

Education
B.A. English, Indiana University
M.S. Writing, Portland State University
Museum Studies Certificate, University of Washington