Typical brand projects

  • Content strategy

    Newsletters

    Blogs

  • Guidelines

    Messaging

    Copy

    Decks

  • Data project concepts

    Report design

    Project leadership

Defining the value proposition for a former Ford CMO’s new venture

Former Ford and eBay CMO Suzy Deering was launching a new consultancy and needed to quickly clarify her offering in preparation for a major industry event.

After a few conversations, we landed on a differentiated value proposition for her, which I expanded on her website. Suzy’s skillset and her target audience are nuanced and highly sophisticated, so the site copy needed to be clear and credible, and honor Suzy’s values, warmth, and her experience as an elite executive.

The Grit Advisory

  • Value proposition

  • Verbal guidelines

    Messaging

  • Content strategy

    Web copy

Filling in the gaps for a prestige brand

Harvard Business Publishing Corporate Learning creates leadership development programs for the world's most admired and ambitious companies. I collaborate with this highly knowledgeable team on verbal brand, content, and digital projects, including a new website that will launch in Summer 2024.

I was brought into the website project when it was already in progress, and one of my first and most essential tasks was to get content alignment between the agency and client teams. Within weeks, my recommended process changes, content production, and approvals leadership got the project on track to hit its original deadline.

Harvard Business Publishing Corporate Learning

  • Verbal guidelines

    Messaging

    Boilerplate copy

    Decks

  • Blog content

    Newsletters

  • Content strategy

    Taxonomy

    Web copy

“Tina has been an invaluable asset to our marketing initiatives. Her dedication to delivering high-quality work is evident in everything she does.”

Michelle Bonterre, Senior Director of Global Marketing, Harvard Business Publishing Corporate Learning