Typical projects
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Experience analysis
Journey mapping
Survey development
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Content strategy
Educational resources
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Sales
Proposal strategy and writing
Report design
Hollyhock House
Surfacing audience data from visitor experience
Hollyhock House is a Frank Lloyd Wright-designed building in Barnsdall Art Park in Los Angeles, California. It is LA’s only UNESCO World Heritage site. As the institution entered a new phase, which included the restoration of the nearby Wright-designed guesthouse, the team wanted to learn more about current audiences to help inform the overall visitor experience and programming for the new space.
I worked with stakeholders to get clear on what visitor data they wanted and why. Then, an experience audit and analysis identified the digital and onsite locations where they could collect that information in a way that was effective, seamless, and respectful of their audience and the Frank Lloyd Wright brand.
The final deliverables included email copy, survey questions and answers, recommendations on survey implementation and data management, and an editable visitor experience map.
Read the full case study.
North Lincoln County Historical Museum
Finding opportunities for a smooth digital transition
Like many local history museums, North Lincoln County Historical Museum is thinking deeply about how to keep the institution relevant to its audience, which includes the local community and visitors to the Oregon Coast. To do this, they needed to know more about the experiences, preferences, and demographics of both audiences.
Because the museum is free and doesn’t use digital ticketing software, a primary challenge was finding ways to thoughtfully integrate data collection into a largely analog experience. It was important that these digital integrations felt natural to visitors and didn’t overwhelm the small staff. I created an implementation plan and supporting resources, including a survey, a revised sign-in sheet to promote cleaner data, and a visitor journey map with guidance on digital “launch points.”
The museum was also exploring ways to integrate more diverse perspectives and interpretations into its exhibits, content, and events, which surfaced questions about visitor values. I developed an “onsite feedback” activation concept to help collect that data in a fun, safe, and non-judgmental way.
