Transmedia Marketing - Fall 2013

A new class on an increasingly relevant subject. In Transmedia Marketing, we applied the staggering amount of information we received about the emerging transmedia marketing landscape to an Ooligan novel, Ruth Tenzer Feldman's The Ninth Day. We examined the book, its predecessor Blue Thread, and the wealth of supplementary information on Ruth's blog, and logged character information, significant details, and important scenes and conflicts. We immersed ourselves in the Blue Thread Universe, and used our detailed knowledge of the property to build out rich, interactive, relevant, and wide-ranging transmedia marketing plans, which were presented to Ruth during the final class. I have included my presentation and notes below, and I discuss my Ooligan experience with The Ninth Day under the Books tab of this website. 

Transmedia Marketing plan for the Blue Thread Universe

 

Supplemental presentation notes