Book Marketing - Fall 2012

In Book Marketing, students learn how to create the documents that will become familiar to them over the course of the program: tipsheets, marketing plans, press releases, etc. We contributed weekly examples of creative, inspiring, and effective book marketing, but the class primarily focused on grounding us in the traditional tools used to market books. Our ongoing project focused on marketing a "dream" project--the kind of book we always wanted to exist. The project I invented was Stories from Street View, an anthology collection of short stories inspired by artist Jon Rafman's 9-Eyes project, which displays unique and beautiful moments inadvertently captured on Google Street View.

My copy/pitch for the hypothetical project: 

"Google Street View is the kind of magic we’ve come to take for granted. We used to shut our eyes, spin a globe and drop a finger in some exotic locale—now we can dive beneath the surface of the map and explore the frozen streets of an unfamiliar place.

Thirty writers were asked to choose a random location on Google Maps, zoom down to street level and share what they found: Jayne Ann Phillips follows three teenagers down a highway in Tennessee, Anne Beattie waits at crowded bus stop in Tokyo, Mike Birbiglia finds his “pants twin” in Finland. Stewart O’Nan edits this collection of thirty hilarious, intimate and transcendent works of short fiction inspired by the moments captured on Street View."

I designed the cover (using a photo captured on Rafman's blog) and created a marketing plan, which explored multi-author/anthology marketing and the intersection of technology, culture, and literature.

My "dream" project for marketing. A mix of funny, intriguing, and moving short stories based on random "spins" of the Google Earth globe. 

My "dream" project for marketing. A mix of funny, intriguing, and moving short stories based on random "spins" of the Google Earth globe. 

Screenshot from a Tumblr created for the project.

Screenshot from a Tumblr created for the project.

The marketing plan for Stories from Street View